Changan

Changan, as a new face in the Philippines' automobile market, needs to work towards building connections with its future clients. This scope involves ideating and crafting creative materials that deliver an impactful message to the audience. By utilizing gathered data, an extensive review of similar executions from competitors, and innovative design principles, the team created a long-lasting campaign that highlighted Chagan's automobile roster and left a good impression on first-time viewers and interested clients.

Involves crafting and executing a comprehensive strategy to enhance the brand’s online presence. This includes content creation, scheduling, and posting across key platforms, with a focus on engaging and educating the target audience. Community management and timely response to inquiries and comments will be prioritized to foster a positive online community.

To strengthen Changan's online presence and searchability, a revisit of their website's on-page and technical SEO was a must for the team. By ranking and selecting potential keywords, applying them to Changan's website, and monitoring the performance, the team was able to carefully craft a hard-working site that led potential and existing clients of Changan to the information they needed.